WordPress, Plugins & Themes
In my last article which has started this series on how to generate an income from your website I talked about what I was trying to achieve. This article will be talking about the plug-ins and theme that I am using on my site.
Again, I think it is worth mentioning again that my design skills are not as good as I would like them to be so I decided to use a free theme to take the labour out of designing one from scratch. I came across a theme called ‘Shades of Blue’ from StudioPress which is a simple yet professional looking theme. I did change the background and created a simple logo to make it a bit more unique to my site only – and that’s it!
Can I generate an income from a website?
I was thinking last week that unless there is a global conspiracy against me, I should be able to start a website and build up an income. But how do I really go about doing it? What sort of income can I expect? How long will it take? Will I have to become a professional web designer and SEO’er?
Over the coming weeks I will be posting regular articles on various subjects relating to this particular subject right from the beginning.
Is there a shop in your town or city that you walk past frequently but very rarely go into? And when you do, you just browse and not buy anything? Well this is like some websites out there and it could also be yours!
It would be nice to have visitors who come back on a regular basis making you feel like all your hard work was worthwhile. You can if you:
- Keep your site up-to-date
- Make it interesting
- Ensure it is user-friendly
Using metrics can be very helpful in giving you an idea of what kind of visitors are coming to your site and how this can be improved upon to ensure that you get repeat visitors. After all, repeat visitors means more sales and better visibility, helping your popularity and ranking in the search engines.
Everyone has an opinion whether they be positive or not. But it can be hard to get visitors to your site to leave a comment. So how do you get these important comments?
Number Of Articles
The more articles on your site, the more likely it is that you will get responses. Regular submissions will bring back visitors to your site and these people are more likely to give their views. This will, in turn, improve the chances of new visitors to become regular and leave comments.
Comments Are Good
All comments should be accepted providing they have useful content to them. Spam comments must be removed as visitors will not want to scroll through masses of irrelevant views to find something interesting. Even if a comment is negative, these should be taken on board.
User experience has become very important on the internet, but I predict that it will become even more important over the next year. This is paramount for you as web designers and developers to think about and implement to keep ahead in your field and ensure that you are not left behind and losing clients.
So what is this User Experience subject all about?
The simple answer is how the user actually uses your site and whether it is easy and enjoyable for them enough to return and recommend to others. On a more technical plane, this is to do with HCI(Human-Computer Interaction) or, more specifically HWI (Human-Website Interaction).
There’s more than one way to skin a cat…
In the world of the internet there are two era’s. BG and AG – Before Google and After Google. I’m sure that everyone is aware of the major shift in how the internet has been perceived since Google jumped into our lives and even into the English dictionary! But there is a life outside of Google. Okay, we can all get on more than happily just standing under the Google umbrella, but there are other search engines out there and to just ignore them would (in my opinion anyway) be bad SEO.
I thought it might be an interesting topic to carry on from the previous one on Keyword Searches and talk about how websites got to be where they are in the search listings.
The SEO Cauldron
Throw in the correct ingredients and you will get a nice spell which you can use on the search engines to obtain high rankings (where a website is listed in the many thousands of results). Likewise, using the wrong ingredients and you risk disappointment and no one ever seeing your website from a search engine.
It is worth noting at this point that search engines, although very important in the SEO world, are not the be-all and end-all of marketing your website.
The other day I found that one of my friends hates using search engines saying that they can never understand how people can find what they are looking for when they are not able to.
This came as quite a surprise so I asked them to search for something they were interested in. It was interesting to see how they fumbled their way through using keywords and the search engines in general. So where were they going wrong? They assumed that when they had to search using keywords that they had to know specifically what they were after. This is borne of not having a great understanding of how search engines work in todays mass of information.
In the beginning…
For those who are too young to remember how search engines originally worked, you did actually need to know what you wanted to look for. This was a catch-22 situation. If you knew what you were looking for, then you didn’t need to look for it. If you didn’t know what you were looking for, then you wouldn’t be able to look for it. You see, it all came down to the fact that webmasters were allowed to put masses of keywords into their websites – a list of words separated by commas. There never used to be anything wrong with that. It was how it worked ‘back in the day’. This meant that if a website had a particular string of keywords, the information could be found but obviously it was not possible to cover every single possibility of what may be searched for.
Any of you that have published a website online will no doubt have heard about SEO. But apart from it meaning Search Engine Optimisation, what does it actually mean for us as webmasters? In a nutshell, it is…
a practise that is employed to increase the visibility of your website through the use of methods and theories that have developed over the years to ensure high rankings within search engines.
Phew! That was a mouthfull. Let’s break this down so that we can fully understand what is actually involved.
Welcome to the new Thumoo website.
After 8 months I have finally managed to get around to updating the layout and start on the content. The reason for the delay is that I have started at university on a Web Design course – yes, I’ve taken the plunge! I’m writing this article between exam studying but once these have been completed it’s the summer holidays and so I hope to get some nice articles written for you all.
Farewell until the next article!