It’s Not Just About Google
There’s more than one way to skin a cat…
In the world of the internet there are two era’s. BG and AG – Before Google and After Google. I’m sure that everyone is aware of the major shift in how the internet has been perceived since Google jumped into our lives and even into the English dictionary! But there is a life outside of Google. Okay, we can all get on more than happily just standing under the Google umbrella, but there are other search engines out there and to just ignore them would (in my opinion anyway) be bad SEO.
But why should be bother with other search engines if we can do everything with Google? That question is easy to answer: they do not own 100% of the market. If they did then there would be no need for articles like this. So how much of the market do they actually own? Quite a lot, but not all of it. To give you an idea, I hunted around the internet and took figures from all over the place and worked out an average of the market share that the top search engines own. I felt this had to be done as no one seemed to agree on figures for any particular time period, although there was not a major difference between them. So below is a pie chart so you can see how the different search engines stand up to each other:
As can be seen, Google certainly takes up the majority of the market but still about 14% away from total market share. So does this really matter? Well this all depends on what you are attempting to achieve. If you are only interested in gaining readers (for example a blog such as this one) then sticking with only one search engine will probably do you just fine. Unless you are studying SEO of course! But if you speak to anyone who runs a business and ask if they would like to potentially increase their sales by 14%, they will probably bite your hand off. Let me give you an example:
SomeCompany Inc sells cards for all occasions globally. You can go onto their website and design your own cards to be sent to friends and loved ones in any country in the world. Now, currently they are only concentrating their efforts with the Big G and their current turnover is £1,000,000 per annum. Then they find out that they can gain this magical extra percentage in sales. This equates to a potential extra turnover of £140,000 a year! Certainly something not to be sniffed at and as I mentioned above, any business worth their salt will ensure that they get this extra business.
The numbers are in the engines
However, before you go rushing out to spend all this time ensuring you are mentioned in all the other search engines – which will no doubt take a long time – you have to consider that this 14% in only a potential increase and actual figures will not reflect exactly this. Also you can sit there and get a nice glowing feeling inside knowing that the other search engines probably have you listed already if you have a fairly long standing site. There are no exact time frames to how long this takes, but most engines out there will quote between a few weeks and a few months.
Where am I?
Whilst writing this I attempted to find some way (bar going through my visitor logs) of seeing if my own blog is listed with a particular search engine; in my case Ask.com. I could not find anything myself, but if there is anyone out there that knows a place where this can be done, please let me know! To be safe though, there is nothing wrong with submitting your site to the search engines (even Google does not mind you submitting a site even if it has been crawled). There are companies out there that offer free search engine submission which allow you to submit to multiple sites, but please beware! There are those that are not as good as others – make sure you read the small print and nothing nasty is going to come back and bite you. Link farms and email lists are one sure way of getting into trouble with both the search engine and your email inbox!