Do I need good content for high ranking in Google?

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This is a question which is asked over and over from website owners, both new and old alike. The simple answer is… yes. Absolutely and unequivocally yes. But that’s not helpful to everyone and a lot of the time sends people off to the search engine again to find a better answer.

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External Linking

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When considering external links one has to take into account Search Engine Optimisation. Reading this post, it may seem like common sense, but it is good to keep this sort of thing in mind when you are creating these links. When search engines crawl your site, as you know, they read the text on your page to see what the content is about so they can reference you correctly in the SERPs. This can be beneficial if done correctly and damaging if not. Spending some time thinking about what sites you want to link to will help ensure your site will get the best chance in moving up through the rankings.

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Keyword Searches

The other day I found that one of my friends hates using search engines saying that they can never understand how people can find what they are looking for when they are not able to.

This came as quite a surprise so I asked them to search for something they were interested in. It was interesting to see how they fumbled their way through using keywords and the search engines in general. So where were they going wrong? They assumed that they had to search using keywords, they had to know specifically what they were after. This is borne of not having a great understanding of how search engines work in today’s mass of information.

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