SEO – What is it?

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Any one that has published a website online will no doubt have heard about SEO. but apart from it meaning Search Engine Optimisation, what does it actually mean for us as webmasters? In a nutshell, it is

a practice that is employed to increase the visibility of your website through the use of methods and theories that have developed over the years to assist with high rankings within search engines

Phew! That was a mouthful. Let’s break this down so that we can fully understand what is actually involved.

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