What to write about

Thinking image

Trying to improve your website with relevant, interesting and unique content is not always as easy to achieve as one might think. How then, can you create these wonderful and useful articles that are going to get visitors to your site if you don’t know what to write about? I previously wrote about how to get motivated to write your articles and this article was born from that initially. It just shows that article ideas can come from anywhere! So without further ado…

Problem: Not being able to think of a subject to write about

Trawling through the internet is one sure fire way of finding something to write about. If you are after a specific subject, start by searching for that. You can be sure that it will lead to somewhere else, and then somewhere else and then… well, you get the idea. But as you go you will find something that you could write about.

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Even reading other articles can inspire you. Maybe while reading someone else’s article you think of a question about what they wrote about or you get a light bulb moment and think of something completely randomly that has nothing to do with what you’re reading.

Problem: Having too many subjects to write about

Finding what to write about isn’t a problem limited to not having any ideas. Having too many ideas can cause just as big a problem as having none. But this can be easily rectified by creating draft posts for each idea you have. It doesn’t matter if you have dozens of draft posts, they are there and you can forget about them and concentrate on one at a time.

Having too many ideas can cause just as big a problem as having none

You can even go retro and have a notepad and pen handy! (I have one by my bed in case I wake up during the night with an idea).

Problem: How to create unique content

When you are researching ideas, it can be a worry that when you start writing you will be copying other people – even if you didn’t mean to! Here are some ways you can keep your writing unique to you:

  • Write down keywords – you can also write them randomly all over the page
  • Don’t leave the page that gave you inspiration open
  • Take a break between research and writing – a few hours, days
  • Allow your personality to show through – everyone’s personalities are unique

Problem: The article is not interesting enough

If you think your article is not interesting, you have two options. You can either delete it and start again or follow the following pointers:

  • Keep the article short

This is subjective and depends on what niche you are writing for. To give you a good idea of word counts to use, search the internet for articles in your area and see what size they are writing. Did you think it was too short? Too long? A short article can be read before the user gets bored.

  • Enable comments

Visitors to our site will have their opinions and will be happy to share them if you ask. This is a great way to gain an insight into every aspect of your site.

  • Think about layout

Layout is just as important as content. People are more likely to read an article if it looks nice. Having just tons of text with nothing breaking it up will put your visitors off. This article contains bullet points, headings, quotes and even an image!

So these are just a few tips on how to get your content juices flowing and how to make them look nice.

Do you have any tips or suggestions? Let me know in the comment section below.